Stop struggling & start Escaping Small

A 9-week course that will take you from survival mode to growth and profit. All the knowledge, tools, behaviours and confidence packed into one brilliant course!

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Is this you?

It’s late - again. Your inbox is flooded with emails and team members asking for help. Everything and everyone needs you. Tomorrow, your schedule is packed with back-to-back meetings - mostly with small clients who argue over prices and employees who need constant hand-holding.

Next week, next month, next year all looks the same. It's always like this!

Help me escape this!

From stuck to successful

You’re overwhelmed with work, handling everything yourself.

You have systems in place, so your agency runs without you micromanaging.

Your inbox and calendar control your life.

You’ve set clear boundaries, giving you more time for strategic growth.

You're stuck working for clients who over-demand and under-pay.

You work with high-value clients who respect your time and expertise.

Your team constantly relies on you, making delegation impossible.

Your team is empowered and skilled, making your workload lighter.

Your agency survives from month-to-month, but you can't carry on like this forever.

Your agency is profitable, scalable, and you have both time and control.

Yes, I want this!

9 weeks + 9 challenges = freedom

This is all it takes: 9 weeks, 9 simple challenges and you'll be free.

Challenge 1

Set your goals

Every escape needs an escape plan, and in order to design the best escape plan, you need to know what freedom looks like. Knowing and defining your goals forces you to clearly articulate your mission, and together we can then achieve those goals.

This challenge will help you question why you started an agency, and reconnect you with the self-belief you need to imagine and design the agency of your dreams, the one you always wanted to create.

Challenge 2

Commit to new behaviours

Your agency is stuck in survival mode because every agency gets stuck there. The behaviours and decision frameworks you adopted as a small agency owner make complete sense when you first started, and are actually the correct behaviours and decisions to help you survive. The problem is that this survival mode behaviour and thinking ends up keeping you trapped in survival mode.

If you want to escape survival mode, you have to understand the behaviours and decisions required to escape, and you have to know how to implement them effectively and consistently.

Challenge 3

Buy back your time

You don’t have enough time. You never have enough time. You might even already know what you need to do in your agency to fix things, but you still never have enough time. The problem is that you sold it all for not enough money, and the only way to get more time is to buy it back. You sold it, you want it back, well you need to buy it back.

In theory this is simple, but in practice you need to know what time you can buy back, how to get it back, how to afford the price of buying it back, and how complete the entire process without causing the agency to fall over.

Challenge 4

Allocate your stock loss

Your business buys and sells stock, but you may not actually realise it. You lose money because you’re either not selling all the stock you bought, or you’re not charging enough for the stock. All highly profitable agencies track, understand, and manage the efficiency and performance of their stock in such a way as to minimise stock loss and maximise profit.

There’s no easy way to say this, if you can’t manage your agency stock you’ll never make healthy profits. This challenge will help you understand your stock, and give you the tools to dramatically reduce your stock loss and increase your profits.

Challenge 5

Define your price positioning

The majority of small agencies get stuck charging far too low for their services. The truth is that if you want to charge more, you need to be able to justify that higher price, and match the higher price with higher value. So long as you are defined as “just another agency” you’ll be stuck charging lower prices, which means you can only afford cheaper skills, who deliver average work.

In this challenge you’ll learn how to create an upward spiral, where you earn better budgets, afford better skills, which deliver better work, which justifies the higher price and earns more budget.

Challenge 6

Design your dream team

Every agency is defined by the skill levels of the employees, and the structure of the teams that are built to service clients. All small agencies make compromised decisions when building teams because you can’t afford top skills. When you grow, you base the future teams and team structures on the original, compromised structure.

What you should do is design your dream team in the future - the best structure with the best people who will bring your agency dream to life, and all your current growth decisions must be based on the dream future, not the compromised past.

Challenge 7

Define your leads targets

You can’t grow without winning new clients, and challenge 7 is all about winning more clients, better clients, on better rates. This doesn’t happen by accident, and it doesn’t happen without having the specific knowledge required. Selling is hard for many reasons, but the biggest barrier is wasting time trying to sell to the wrong people, at the wrong time.

You don’t have time to waste executing on a bad sales strategy. You have to know exactly who you’re selling to, that they’re ready to buy, and that they already want to work with you.

Challenge 8

Own your fears

Fear is a barrier. Fear is a BIG barrier, and one that has to be addressed in order for you to escape small. We all have fears, and we mostly share the same fears - so you’re not alone in facing them. Fear can’t be ignored, but it can be overcome. You can build your dream agency, you can act despite being afraid, and you can handle whatever comes along.

You first need to understand the fears, plan for them and mitigate them. You need to own your fears and accept that you can handle the consequences. And you need to build a team of people who surround you with support and strength.

Challenge 9

Complete your escape plan

Every challenge up to this point has seen you completing a section in your ultimate escape plan. You will have learned and built everything you need to execute your custom plan to escape small and build the agency you want. It’s now time to bring it all together, compile the escape plan you’ve worked so hard to create, and put it into action.

You’ve got the desire, the will, and the plan. It’s time to bring it all together and build your dream agency.

I'm ready, sign me up

More profit,
more freedom

It’s either join the challenge and take control of your agency’s future, or keep juggling long hours, difficult clients, and stress - always wondering if things will ever get easier.

Escape Small

Get a sneak peek!

Free module!

If you would like to get a sense of the course, and what you’ll learn, we have made a module free for everyone. All you need to do is click through from the link below and register an account on our learning platform, Thinkific. It’s super simple and you’ll have access to the content as soon as you've registered.

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Testimonials

Listen to what other satisfied customers think of the Escaping Small course.

Lexi

Chris

Msimeki

Free e-book

The Escape Code

This free eBook provides 20 practical, no-nonsense tips drawn from real-world experience to help you shift from an overwhelmed operator to a confident agency owner.

Yes! Send me the free e-book!

Contact us

If you have any questions about the course, or would like to book a call with Craig, please contact us below. We'll get back to you as soon as possible.

About your coach

Craig Rodney is a marketing agency coach, with a speciality in profit and growth coaching. In 2002, at the age of 26, Craig started a technology-focused public relations agency that merged and eventually morphed into Cerebra, Africa’s largest social media marketing agency. In 2013, Craig and his business partner sold Cerebra to WPP, and at the end of 2016, Craig exited.

After taking a year off, Craig was drawn back into the agency space when he was approached by a small agency asking for help. Since then, Craig has coached over 100 agencies worldwide, many through their own exits.

In 2022, Craig launched the Agency to Exit coaching program to complement his private agency coaching. The 10-week program is focused on helping agency owners drive immense value into their businesses before exiting and makes agency owners want to keep their businesses.

In 2025, Craig launched Escaping Small, an online coaching course designed to help small agencies escape the survival mode trap of never having enough time or money to build your business.

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